Endeavor

10 CO N E K TA HECTOR CARDENAS Mexico Difficulties making payments is often cited as a main deterrent to the growth of ecommerce in Mexico, a market currently valued at $10B and growing at almost 17% per year. Conekta is a better online payments platform that helps businesses boost their sales by increasing the rate of completed and successful payments made by customers. ENTREPRENEURS BA N KI N G LY MARTIN NAOR Uruguay Bankingly enables financial inclusion-focused financial institutions (e.g. credit unions, cooperatives, small banks, microfinance institutions) to provide digital channels to their customers. By integrating with a financial institution's core banking system, Bankingly extends an institution's banking capabilities to be digital. This means that whatever an institution's customers can do at a branch or over the phone, they can do through web or mobile apps. Through its Software-as-a-Service model, Bankingly also provides a back-office portal for financial institutions to manage their channels' operations, customer communications, cross- selling and more. B ITSO PABLO GONZALEZ Mexico Launching Mexico's first digital currency exchange via an online platform, Bitso's cofounders have developed a system based on blockchain technology, which allows for fiat (national currency) to digital currency exchanges (and vice-versa) and worldwide money transfers. Operating in a US$3.7B Mexican fintech market, Bitso boasts an impressive number of B2C clients and partners with businesses as well, which use its technological infrastructure to send and receive payments from end-users in Mexico. Working to fix Mexico's financial inclusion problem, Bitso looks to grow international transfers, including remittances, which represent Mexico's most important source for capital inflows at US$28B per year.

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