Endeavor

2018 Endeavor Impact Report

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20 EN D E AVO R I M PAC T R EP O RT 20 17–1 8 T W IG A FOODS: FO R M A LIZI N G A N I N FO R M A L M A R K E T The agricultural sector has always been the backbone of Kenya's economy, with small-scale farming dominating 75% of the total agricultural output. However, due to a lack of assured markets, a drastic increase in rural-urban migration, and market fragmentation, food production has decreased, leaving communities with an unaffordable food source, and farmers with unstable income. Twiga Foods is revolutionizing the way produce is bought and sold throughout Africa with mobile technology. Launched BY THE NUMBERS: 5 ,0 0 0 jobs created 8 , 370 farmers 5 , 2 26 vendors GRANT BROOKE

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