BELEZA NATURAL
BRAZIL
Leila Velez (center left) and
Zica Assis (center right) cut the
ribbon on the first U.S. Beleza
Natural location in Harlem,
New York City. Selected into
the Endeavor network in 2005,
Beleza Natural is a Brazilian
chain of hair salons and a line of
products designed specially for
Afro-Brazilian women and others
with tightly curled hair. The salons
and training institutes employ
thousands of women across Brazil.
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