I M P A C T R E P O R T 2 0 1 7 / 2 0 1 8
Daniel is a serial entrepreneur who served
as co-founder of several companies such as
Internest Tech & Par, Direct Talk and Scup.
Before joining W12, he served as General
Manager of Sprinklr.
What is the best advice you would give to a
company looking to scale?
Focus! You can't scale if you're going
everywhere for everyone in different ways, so
focus on a value proposition for a customer set,
with a business model.
What is the relationship between company
culture and business success?
It's a direct relationship, you can't have
business success with a broken culture as it will
undermine everything you try to accomplish.
So culture first, business success follows.
Why did you decide to become a mentor with
Endeavor Miami?
I've been involved with Endeavor since the early
days in 2000s when I was living and working in
São Paulo-Brazil. My first ISP as a panelist was
in 2009. I happened to move to Miami in 2013
at the same time Endeavor was opening up its
operation, it was only natural to continue the
work here in Miami.
What have you enjoyed the most throughout
your time as a mentor?
The relationships with the entrepreneurs,
fellow mentors and the Endeavor team. To
learn with so many different people, distinct
narratives and amazing success stories is a
very fulfilling experience.
I N T E R I M C F O A T W 1 2
DANIEL HEISE
endeavormiami.org
