Endeavor

C E O O F C I S N E R O S E N D E A V O R M I A M I B O A R D C O - C H A I R Adriana Cisneros is CEO of Cisneros, a third generation family owned and operated business with a global footprint and operations in Latin America and the United States. The company has three areas of focus: Media, Interactive and Real Estate. Cisneros Media encompasses all of the Cisneros Media and Entertainment businesses. Cisneros Media produces content through Cisneros Media Distribution, which is distributed in over 100 countries and in 12 languages. Mobius. Labs Productions is Cisneros Media's newest content business division that anticipates market trends and delivers tailor-made, cutting-edge creative imagery programming formats. Cisneros Interactive is a leading digital ad network for mobile, online and audio serving the US Hispanic market and Latin America through Adsmovil, Redmas and AudioAd and most recently the representation for Facebook in nine Latin American Countries. Cisneros Real Estate develops high-end, sustainable resorts with a flagship development, Tropicalia, in the Dominican Republic. Adriana is Co-chair of Endeavor Miami, and serves as an Advisory Board Member of Wyncode and TheVentureCity. Adriana is President of the Fundación Cisneros, the family's educational not- for-profit organization, dedicated to improving education in Latin America. She recently joined the boards of Mattel, the Knight Foundation, Parrot Analytics, and University of Miami. Adriana is a Director and Executive Committee Member of the Board of the International Academy of Television Arts & Sciences and a Trustee of the Paley Center for Media. She is on the board of MoMA's Latin American Acquisitions Committee and is a member of the Citibank Private Bank Latin American Advisory Board. Adriana is a Henry Crown Fellow as well as Term Member at the Council of Foreign Relations. Adriana holds a BA from Columbia University (2002) and a Master's Degree in journalism from New York University (2005). She is also a graduate of Harvard Business School's Program for Leadership Development (PLD – 2010). What is the best advice you would give to a company looking to scale? Scaling is hard and requires time, money and discipline. Only commit to scale once you are 90% certain about your product. Scaling requires a whole different mindset and this period is not the best to troubleshoot the fundamentals of the business. What is the relationship between company culture and business success? More and more, we see company culture take center stage. The right company culture not only helps you attract the right kind of people, it also helps you retain them but more importantly, it helps you execute on your mission more easily. What have you enjoyed the most throughout your time as a Board Member? The Endeavor Miami board has given me an opportunity to understand both what the opportunity and challenges are for entrepreneurs in emerging cities like Miami. It has also connected me with the community of entrepreneurs that are committed to grow their businesses from Miami and continue to make this both a great place to live, work and scale. ADRIANA CISNEROS F I F T H A N N I V E R S A R Y E D I T I O N P A G E 6 8 BOARD SPOTLIGHT

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