Endeavor

C E O & C O - F O U N D E R O F N O V O P A Y M E N T Anabel Pérez, CEO and Co-Founder of NovoPayment, a FinTech company that enables banks and financial institutions in the transformation of their digital financial and transactional services. Anabel constantly states that if she could spend the rest of her life solving a problem, it would be financial inclusion as she is relentless in her pursuit of finding ways to take financial services to new places and moments in people's lives. Trained as lawyer but a techie at heart, Anabel is a frequent speaker and enjoys being a part of the conversation about how technology is transforming financial services, as well as the power of APIs, digital transformation and open banking. Since NovoPayment's founding, the company has expanded to five countries and has more than 72 deployments touching more than 10,000 corporate platform users across the Americas today, reaching more than 2.5 million end users. Anabel's background is in banking and payments including commercial and retail banking, product development and financial services. She is a member of the Forbes Finance Council and has been honored with being an Endeavor Entrepreneur since 2014, as well as the recipient of the Paybefore "Industry Achievement Award" in recognition of her contributions to the payments space and to financial inclusion in Latin America. NovoPayment uses a White-Label, bank-grade platform to support varied mass payout and cash-in services that help banks, financial institutions and others throughout the Americas to leverage and transform their existing systems and services to generate new deposits and transaction streams. What is the best advice you would give to a company looking to scale? Think hard about the kind of scale that's appropriate, the different means of achieving it and talk to people who've done it in similar circumstances. Scaling from a bootstrapped position comes with different considerations and implications, for example, if you've raised money from angel investors. Endeavor plays an invaluable role in helping entrepreneurs grapple with these questions. What is the relationship between company culture and business success? People often speak as though the two are mutually exclusive and they're not. You can succeed in one and not the other, but eventually you will reach a limit. Ideally, you'll strive for both with equal sincerity and commitment. What have you enjoyed the most throughout your time as a Board Member? Being a member of the Endeavor Board has been truly rewarding in the sense that it has given me a stronger connection to both the broader Miami community and to the local and regional entrepreneurial community. It's very special and I have to say it's professionally one of the roles I feel most lucky and honored to be able to play. BOARD SPOTLIGHT ANABEL PÉREZ F I F T H A N N I V E R S A R Y E D I T I O N P A G E 7 8

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