GUILLERMO ARSLANIAN
Brazil, Trocafone
Guillermo Arslanian is a Co-Founder and Chief Operating Officer of Trocafone-
Comercialização de Aparelhos Electrónicos LTDA. He also serves as a Director at Trocafone,
Inc.
Trocafone is an online marketplace in Latin America for used consumer electronics, currently
focused on smartphones in Brazil. With over 200 million residents, Brazil is Latin America's
largest smartphone market even though 75% of the population (~166 million) still lives
without a smartphone due to the high cost of a new device. Primarily through its extensive trade-in partner network,
Trocafone buys used smartphones from the subsection of Brazilians who regularly replace their devices for vouchers
redeemable at the trade-in store. Trocafone then collects, refurbishes, and resells these devices as "Certified Pre-
Owned" for a fraction the price of a new device.
