Issue link: http://endeavor.uberflip.com/i/1070318
VERONICA PASCUAL BOE Spain, ASTI Growing up, Verónica never assumed she would run the family business one day. Studying in Spain, France and Norway for her elementary and high school years, she graduated from Universidad Politécnica de Madrid with a degree in Aeronautic Engineering. In 2003, she obtained her MBA from Collège des Ingénieurs of Paris and afterwards worked for French multinational construction firm Bouygues, where she focused on internationalizing the company's human capital. Verónica then moved to London to work at a construction finance start-up, but before she could truly get settled, she received a call from her parents. Growth had stalled at ASTI – the family business – and they needed help spurring innovation. Confident in Verónica's education and experience, they asked her to join the team, so she moved back to Burgos in 2004. After this step, Veronica Pascual has led a comprehensive transformation process in the company achieving a significant growth in turnover, a huge boost in its internationalization and strengthening R&D processes to ensure technologically advanced and proprietary solutions. This process has conducted to, among others, signing strategic framework agreements worldwide for the automation of the intralogistics processes of several multinational companies in different sectors as Automotive, Food, Pharma, Cosmetics and Aeronautics industry.