Endeavor

GASTON TARATUTA Argentina, Internet Media Services (IMS) Gaston Taratuta is a seventeen-year veteran of digital marketing in Latin America. As the founder of IMS Internet Media Services, Inc. (IMS), he brings his expertise in media, marketing, and digital technologies to create solutions for global clients seeking to grow their businesses throughout Latin America. Today's focus is to help fast moving companies develop their businesses in Latin America. Gaston founded IMS in 2005 and, over the last 12 years, jointly with his team, created the largest independent digital marketing company in the region, helping Netflix, Twitter, Spotify, Waze, Linked-in, Foursquare, Twitch, EA, VEVO, Snapchat, and Yahoo to develop their business in the region. IMS has 600 employees across 27 different countries, serves 3,000 advertisers and 1200 advertising agencies across 30 different countries. In July 2015, Sony Pictures Television acquired 51% of IMS, making this transaction the largest transaction in digital media services in the region. In 2017, IMS acquired a majority of a HTTPool, a business with many of the same clients operating in Central Europe. Prior to IMS, Gaston spent six years at Universo Online (UOL), Brazil's largest ISP and digital publisher. He began as an e-commerce development manager out of Miami, was promoted to head of sales, and finished his career with UOL in 2004 as the company's President of International Operations in Miami. Gaston holds a BA in Marketing from Fundacion Altos Estudios in Buenos Aires, Argentina; and a Bachelors in Liberal Arts from Florida International University, and an MBA from Florida International University. Gaston is fluent in Spanish, English and Portuguese.

• Cover