Issue link: http://endeavor.uberflip.com/i/1109860
11 AT T E N D E E S HASSAN HAM DAN Unifonic H USSEI N RI FAI Inertia Holding I DRISS AL RI FAI Fetchr Engineer by Education and Entrepreneur by Nature. Curios to explore worlds and beyond. Always learn, relearn and unlearn. Change status-quo and Impact Humanity. Hussein Rifai, the son of hardworking academics, met his co-founder, Ahmed el Adawy, at Cairo University as first-years in the engineering faculty. Unlike your typical Egyptian real estate mogul, Hussein did not grow up with deep pockets. Rather, he was a passionate student of architecture seeking to remodel the entire design industry from the inside out. Before earning his Master's Degrees in Construction Management from the American University in Cairo, Hussein interned with RBSD Architects in New York. Leveraging this exposure to foreign corporate real estate, he joined Ahmed's father at Cegman Consulting Engineering Group in Egypt where he revamped the business development unit, turning the one-man-show at Cegman into a team sport. Their efforts earned Cegman two major contracts with Nile University and Military Production Industry Complex. In 2003, the duo co-founded a successful design studio called Aura that specialized in landscape, interior and architectural design, making a name for themselves on the Egyptian architecture scene. In 2012, the two founded the Inertia Holding Group, the real estate company offering modern yet affordable housing options in upscale Egyptian neighborhoods. I have always been passionate about building stuff and reaching objectives that people thought I would not achieve. I have been passionate about basketball and became pro for some time. I wanted to live a life full of adventure and I joined the special forces for 3 years and been sent across Africa on 13 occasions. I wanted to build a start up I could be proud of and I started fetchr 5 years ago, trying to change the way we understand logistics in the Middle East and beyond. If I could spend the rest of my life solving one problem it would be to understand, implement and refine the model according to which packages get picked up and and delivered, relying solely on GPS location and on customer preferences for very short time slots. I believe the future of B2C logistics will be around these questions: 15 minute delivery time slots, GPS based and full traceability. I see these inbound and outbound tasks as an orchestra that needs direction. I believe the future of last mile will be fully automated.