Issue link: http://endeavor.uberflip.com/i/1109860
2 1 AT T E N D E E S VERON ICA PASCUAL BOE ASTI VI N ICIUS ROVEDA Conta Azul Verónica Pascual Boé, ASTI TechGroup CEO, is an Aerospace Engineer by Universidad Politécnica (Madrid), MBA by CDI (Paris) and Exec. Master in Positive Leadership & Strategy. She speaks 5 languages and has been living in 6 countries. Relying on a solid international technology and management education, Verónica began her international career in a multinational leading company in the construction sector (Paris, London). In 2004 she joined the family business, ASTI, through different positions within the company. At the end of 2006 she became CEO and in 2008 she bought the company by acquisition of 100% of its shares, a turning point that marked a new path and direction for the business. At the moment, she leads a group of companies linked to the digital transformation of the sector, headed by ASTI Mobile Robotics Group. Additionally, from 2016-2018, Veronica was the President of the Industry 4.0 Commission and Vice-President of Talent Development of AMETIC (Electronic and TIC's Companies Association). I am a proud father of 2 little girls. Transform both of them in confident and happy women is my main project. I really believe that entrepreneurship can change the world and, in special, Brazil. Conta Azul is the way that I have found to really help small business succeed and change the country.