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*Attendance at events shaded in grey is not mandatory. Thursday, March 7th Thursday SXSW Registration (Reference page five for add���l details, time, and locations) morning (on your own) Last year we learned that the line to retrieve badges is a MADHOUSE on Friday (i.e. 2-3 hour wait). Do yourselves a favor and pick up your badge on Thursday! 17:30 Transportation to Dinner Please meet in the lobby of La Quinta Oltorf or the Best Western Austin City Plus. We will be collecting folks from both hotels. Look for Travis and Shaun at La Quinta Oltorf and Sasha and Lucy at the Best Western Austin City Plus. 18:30-21:00 Dinner at The Salt Lick BBQ- Round Rock 3350 East Palm Valley Boulevard Round Rock, TX 78665 To kick off this year's event, we���ll make a trip to one of Austin���s most famous BBQ spots, with some members of our Global and Austin network. Bring your appetite. 21:00 Transportation from Dinner The bus will drop guests off at The Best Western Austin City Plus and La Quinta Oltorf. th Friday, March 8 8:45 Transportation to HomeAway Please meet in the lobby of La Quinta Oltorf or the Best Western Austin City Plus. We will be collecting folks from both hotels. Look for Travis and Shaun at La Quinta Oltorf and Sasha and Lucy at the Best Western Austin City Plus. 9:30-11:00 HomeAway Headquarters 1011 W. 5th Street, Suite 300 (Between Baylor Street and N Lamar Blvd) This home-grown Austin company, which received investments from Austin Ventures and Redpoint, IPOed in 2011, six years after it was founded. Co-Founders Carl Shepherd and Brian Sharples, 2012 Ernst & Young Entrepreneur of the Year, will give us a tour of their unique office space. After, we���ll sit down with Carl and Brian to hear about their company's aggressive M&A growth strategy. 11:30-13:00 Whole Foods Visit & Lunch th th 550 Bowie Street (Between West 5 and 6 Streets) Whole Foods is THE reference for organic eating in the US and is another great example of an Austin-based company that has successfully scaled. The management philosophy of the organization���s Co-Founder & CEO John Mackey has been both lauded and controversial. Join us to hear about their unique company culture while munching on lunch from ���where else- Whole Foods. �� �� 2

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