Endeavor

#47 "I am excited about South Florida's opportunity to become a portal for companies wanting to enter the U.S. due to its plurality of cultures and diverse perspectives. In the Advertising Industry we are seeing an evolution, from building content and strategies focused on Spanish speaking audiences in the U.S. to a broader multicultural approach." Adriana Grineberg, Regional Director, Pan-regional LATAM, CENAM & Caribbean of Facebook More entrepreneurial companies with 50 or more employees than expected compared to other metros in the surrounding area. 1.8x Companies that create advertising campaigns and branding services. PROMINENT LOCAL SUB-SECTORS • Online Marketing • Advertising and Branding Agencies KNOWLEDGE INTENSITY OF TYPICAL EMPLOYMENT • Proportion of Roles Requiring Less Than a Bachelor's Degree: Below Average Most common occupations: Advertising Sales Agents, Product Promoters, Customer Service Representatives • Proportion of Roles Requiring a Bachelor's Degree or Higher: Above Average Most common occupations: Designers, Public Relations Specialists, Market Research Analysts, Marketing Specialists, Artists, Software Developers, Programmers, Writers, Editors Projected growth for national industry in coming years. Proportion of local entrepreneurial companies with 50 or more employees launched in last decade. Local entrepreneurial companies with 50 or more employees. More entrepreneurial companies with 50 or more employees than expected compared to the rest of the U.S. 6. Advertising Firms 15+ 1.1x Greater than average Slow but positive MEG 7.4

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