Endeavor Investor Network: Buenos Aires Demo Day Facebook

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Shopperception generates analytics on shopper's activities in front of the shelf for the off-line retail industry URL: www.shopperception.com Industry # of employees: 4 Year founded: 2012 Legal Status: Shopperception LLC Headquarters: Buenos Aires, Argentina FUNDING TEAM Ariel Di Stefano – CEO. Raul Verano – CTO. Alfonso Perez – COO. Juan I. Porta - Programmer Contact Ariel Di Stefano Position CEO/cofounder ariel.distefano@shopperception.com Phone +54-911-4168-4643 FINANCIAL INFORMATION Previous capital raised: 225K (Nxtp Labs / F&F) Previous pre-money valuation: 1.6MM Current capital round: 500K Current pre-money valuation: TBD ADVISORS Ariel Arrieta Gonzalo Costa Marta Cruz The opportunity (the problem we address) • CPG Brands need more information about Shopper behavior to drive industry decisions (Packaging, Product Launch, Advertising, Promotions, POS Campaigns) • Retailers want their white label products to capture the lead brands' revenue, but they lack information about the shelf category performance and how to optimize their space. • Market research firms use human observers to capture limited, biased data about the shopper, missing the opportunity to sell more and bigger shopper research studies. • Off-line retail is losing competitiveness and market share to e-commerce due to the latter's deeper shopper behavior insights. What our product does (value proposition) • Generates objective and valuable information about the shopper in-store behavior using MS Kinect • Provides cloud based analytics allowing the retail industry to drive concrete measurable actions in the shopping process The secret sauce • Providing innovative technology at ½ the price of a human observer, with 100 times more information. • Using our own developed proprietary algorithms, applying the patent in the USTPO • Experienced team with ample background and proven technology track record. The market • MARKET RESEARCH: TOTAL 2010 – USD 31.2 BILLIONS (NORTH AMERICA: USD 10.6 BILLIONS) o GROWTH: LATIN AMERICA 13.9%, USA 3.1%, WORLD: 2.8% Traction • Signed 10 partnership contracts (UK, Canada, Russia & East Europe, Scandinavia, France, Turkey, Ecuador, Colombia, Peru and Korea). • Advancing another 5 partnership contracts (Japan, Brazil, Australia, India and Kenya). • Currently negotiating with 4 of the top 10 Market Research firms (Intage, TNS, Ipsos and Nielsen). • Already charging money for projects using the technology in Norway, Saudi Arabia, Ecuador and Korea. • Brands and Retailers project names includes (Mondelez, Mall Space Media, Walmart, Kellog's, Cencosud and CocaCola). The competition • RETAILNEXT: Aggregation platform for retail data capture. • SCOPIX: Video Analytics solution based on security cameras. • EUCLID: Shopper transit analytics. • UPPOINTS: Startup with a custom hardware providing analytics about shopper. Target Segments • Consumer Packaged Good brands interested in a smarter strategies for capturing more sales. • Retail chains that want to gain a competitive edge for their own products and against e-commerce. Channels • Global Market Research firms – Regional and Global Partnerships Business Model • Direct Projects: priced by kinect @ $1000-$2800 per month. (using own / leased hardware) • Partnerships: $500-$2200 x Kinect x month for projects made by the partner using the Shopperception technology and   cloud infrastructure (Hardware investment by partners).

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