Endeavor Investor Network: Buenos Aires Demo Day Facebook

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Femeninas www.femeninas.com | Deck: www.femeninas.com/p.pdf femeninas.com is a women and fashion website moving into mobile and scalable user generated content the users gets paid for uploading content, designers and brands can interact with the community. Business Summary: Crowd content generated platform oriented to women / fashion vertical, based on online-search research information and trends. Advertising display leadgen and affiliate. Product/Services: Women related interest content, within a social interactive platform. Customer problem: Find the best own look, what to use? what brands and products? where to buy? Target market/Customers: Women from 18 to 36 yrs old (Spanish speaking) | Latin America / Spain / US spanish 200M women across the americas and Europe Online Advertising Market Size: 2012 3.6B / 2016 7.6B Cosmetics and Beauty products: 70B Sales/Marketing strategy: SEO, SEM, Social Media. Business Model: Freelancers creating content on a proprietary platform designed for scalability Cost Structure, Development and administrative are fixed, content creation is variable. Revenue streams: Advertising: explicit & implicit | E-commerce: affiliate, lead-gen, direct | Market research: premium accounts Competitors: Most competitors are paper magazines that came on-line with the same one direction model, no social interaction, looking the top one vogue.es is like a simple blog. Competitive advantage: Crowd content generation against in-house content generation, the in-house content production is never enough to leverage an online business, as well is not scalable Management: Ricardo Lerch: Lic. Marketing / Developer (Business) Mariana Neman: Lic. Marketing / Productora de Moda (Editorial / PR) Daniela Fussanelli: Lic. Marketing / Productora de Moda (Editorial) Claudio Faisnchtein: Lic. en Sistemas (CTO)

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