Femeninas
www.femeninas.com | Deck: www.femeninas.com/p.pdf
femeninas.com is a women and fashion website moving into mobile and scalable user
generated content the users gets paid for uploading content, designers and brands can
interact with the community.
Business Summary: Crowd content generated platform oriented to women / fashion
vertical, based on online-search research information and trends. Advertising display leadgen and affiliate.
Product/Services: Women related interest content, within a social interactive platform.
Customer problem: Find the best own look, what to use? what brands and products?
where to buy?
Target market/Customers: Women from 18 to 36 yrs old (Spanish speaking) | Latin America
/ Spain / US spanish
200M women across the americas and Europe
Online Advertising Market Size: 2012 3.6B / 2016 7.6B
Cosmetics and Beauty products: 70B
Sales/Marketing strategy: SEO, SEM, Social Media.
Business Model: Freelancers creating content on a proprietary platform designed for
scalability
Cost Structure, Development and administrative are fixed, content creation is variable.
Revenue streams: Advertising: explicit & implicit | E-commerce: affiliate, lead-gen, direct |
Market research: premium accounts
Competitors: Most competitors are paper magazines that came on-line with the same one
direction model, no social interaction, looking the top one vogue.es is like a simple blog.
Competitive advantage: Crowd content generation against in-house content generation,
the in-house content production is never enough to leverage an online business, as well is
not scalable
Management:
Ricardo Lerch: Lic. Marketing / Developer (Business)
Mariana Neman: Lic. Marketing / Productora de Moda (Editorial / PR)
Daniela Fussanelli: Lic. Marketing / Productora de Moda (Editorial)
Claudio Faisnchtein: Lic. en Sistemas (CTO)