Endeavor Investor Network: Buenos Aires Demo Day Facebook

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TAPPSI - Executive Summary Site: tappsi.co Twitter: @TappsiCo Available: App Store, Google Play HQ: Bogota, Colombia Elevator Pitch/ Objective Tappsi is the largest and fastest growing taxi e-hailing app in Colombia. We're among the Top 5 most downloaded apps in the country, and on our way to capturing a chunk of the 55,000 taxis in Bogota (and 200,000 in Colombia). Market Validation (October 2012 – April 2013) Company / Funding Summary • Over 2,641 taxis with our App. in less than 6 months. Tappsi started in 2012 by founders (277% growth mo/mo). Andres and Juan. • Average of 100,000 bookings per month. Bootstrapped: $50k (200% growth mo/mo). Seed Capital: $200k via a non• 58,835 users: with App just being available in Bogota. refundable grant by Innpulsa (150% growth mo/mo). (Colombian government Problem innovation program). • It is unsafe to hail taxis on the street in some of the largest Latin American cities: Mexico DF, Bogota, Sao Paulo, among others. Management Team: • Currently the only option for booking cabs is by phone, Andres Gutierrez which takes too long (8 minutes average) or the request is CEO never answered. agutierrez@tappsi.co • Aside of paying with cash, there is no other way of paying http://j.mp/AndresGutierrez for a ride. <1% of taxis receives credit/debit card. Solutions Juan Salcedo • App that books a safe taxi in seconds. CPO • Optimizes pick-up times by finding the nearest taxi jsalcedo@tappsi.co available. (Proprietary algorithm). http://linkedin.com/in/JuanSalcedo • Users can share pick-up location, route and license plate on social networks, to enhance safety features. • Mobile payments (coming soon). Alan Colmenares (Social Atom) Revenue Model Mentor • Users pay a booking fee. • Taxis pay a monthly subscription fee. Alex Torrenegra (Voice 123) • Intelligent and personalized advertising; think Google, Mentor Facebook and Waze. • Tappsi captures a fee for mobile payments. Market Opportunity • In Latin America there are over 7 cities with more than 20k taxis. No city in the U.S. and only 1 in Europe with +20k. • In Bogota there are 1.3M taxi rides per day. They are served by 55k taxis (4x the fleet available in NYC). • Only 1 other e-hailing app available in Colombia. Why Partner/ Invest • Proven Business Model. • Untapped market with high growth potential. • Company with traction and seed funding. • Team of seasoned startup entrepreneurs. • Key partnerships with mobile carriers and taxi companies.

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