Endeavor Investor Network: Buenos Aires Demo Day Facebook

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    João  Otero  (CEO)  –  joao.otero@spotwish.com   Spotwish  is  accelerated  by  Wayra/Telefonica   Context-based app that helps you find people nearby to join you in activities you love. Spotwish is accelerated by Wayra/Telefonica, and is also a Microsoft BizSpark Plus startup. Product: We implement social dynamics to facilitate and broadcast activities among friends and other people nearby with common interests. We learn those interests to deliver notifications based on real-life behavior and personal context. For Android & iPhone – Windows Phone under dev. Founders: friends since college (1998); co-founded Bullb in 2009; which received a government grant in 2010. João Otero (CEO) Rafael Jannone (CTO) Ms and BS in CS at UFRGS. Previously: worked for NEC Labs America; CS Professor at Unicruz; MBA at FGV (incomplete); cyber cafe and arcade owner. Hacker since 8. BS in CS at UFRGS. Previously: ADP Labs cell leader; worked at many smaller software companies. Strong background in multi-agent systems, game development, peer-to-peer, massive scale and web systems. Our  Mentors: Mariano de Beer (CEO of Education at RBS Group; former Telefonica's CEO in Brazil), Lylian Brandão (Telefonica's Director of Brand and Communication for the LatAm), João Guerrero (Telefonica's Director of Public Relations in Brazil), Carlos Pessoa (Wayra Brazil Director; former Endeavour's Global vicePresident), Jurandir Craveiro (Brand and Communication Planner; NBS agency co-founder). Business  Model: the app is free for end users. We charge retailers per each geo-located ad delivered. Ads are filtered to users by context and interest, through our proprietary personal recommendation algorithms. We'll deliver ads with a layer of psychographic knowledge, which will tend to give higher conversion rates than geo-fence ads (mostly based on demographics), increasing impulse purchases with fewer messages and less intrusiveness. Initial retailers will be acquired through strategic partners. The platform is self-serviced (like Google Ads) and other customers can naturally follow when the first success cases start to appear. Market  Size: We target an initial market of 49 million young Brazilians, which spend U$ 16 B /year and have an experimentation rate of more than 80% (good to our contextual recommendations). The primary target will be the 1.1 million college students (20% of the college population in Brazil) to which our partner B2 Agencia has direct access. From there, our goal is Telefonica's 300 million global mobile user base. Strategic  Partners  for  Distribution  and  Retailers: B2 Agencia (biggest College ad agency in Brazil; direct contact to 1.1 million students; contacts with major brands), SEBRAE (biggest entrepreneurship promoter in Brazil; contact with small retailers), Terra Networks (100 million monthly visitors), Telefonica (300 million mobile users), Vortigo (joint-venture on a B2B geofence-based product; contacts with brands and retailers) Traction: In public alpha since Jan/2013, with 3.4k users (no ads). Conversion rates of our social dynamics: 40% of people who set Activities receive an invitation; 20% of who sent a Wink, have found a match. Financials: Investors: U$ 50k seed from Wayra; U$ 100k angel investment. Credit of U$ 60K on Microsoft's Azure. Would like to raise U$ 600k in the next 90 days. Lasts 18 months (27% mkt, 30% infra & admin, 43% dev). Milestones: § § § Final Release launch in 4 months 300K users in 10 months 1MM users in 16 months Mentions: § § § Evernote Trunk Conference 2012 finalist Evernote DevCup 2012 People's Choice TrendWatching's 2013 Trend Report citation as a reference in the segment of soci-ALL apps João  Otero  (CEO)  –  joao.otero@spotwish.com  

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