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ENDEAVOR ENTREPRENEURS ANDRÉS ALBAN Colombia Conexred Throughout Colombia, the under- and unbanked have few ways of efficiently accessing financial services. Thanks to Conexred, these citizens are now able to make financial transfers, purchase mobile minutes, and access other services through its PuntoRed network. Consisting of tens of thousands of points of sale in hundreds of Colombian municipalities, the PuntoRed network has facilitated hundreds of millions of transactions. The company also gives thousands of Colombian micro entrepreneurs the opportunity to supplement their income by placing terminals in local shops and sharing revenues with the proprietors. JAIME ARBELAEZ Colombia Widetech Fourteen years ago, GPS was used in Colombia primarily to prevent car theft, but now companies are looking for sophisticated ways to harness GPS and a wider range of telematics solutions to optimize operations. Widetech realizes that the power of mobile tracking could be expanded to provide a range of logistics solutions, cutting costs and boosting sales for companies throughout Latin America. The software platform allows managers to easily monitor real-time information and make informed decisions related to vehicles, cargo, and field personnel. SELÇUK ATLI Turkey Social Wire SocialWire is a recommendation engine for product ads. As a Preferred Marketing Developer for Facebook, SocialWire helps online retailers generate product ads across their entire catalog that target new and existing customers. SocialWire is based in San Francisco and funded by First Round Capital, SofttechVC and 500 Startups. Its clients include Gilt, Living Social, and ShoeDazzle 18

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