Issue link: http://endeavor.uberflip.com/i/136741
DESIGNING AN E-COMMERCE STRATEGY 10:00 – 11:00 Pavillion Room Responsible for all international retail operations in Asia and Europe, Amazon.com SVP Diego Piacentini discusses how best to craft an e-commerce strategy for a company. He will speak on a range of related topics, from mobile to logistics to cross-border commerce to customer reviews. Don't miss this session with last Summit's award-winning Global Mentor of the Year! DIEGO PIACENTINI has served as SVP International since joining Amazon.com in February 2000. He is responsible for all international retail operations in Europe and Asia. Prior to Amazon, he was VP & GM of Apple Computer Europe. He serves on the Advisory Boards for UW Foster School of Business, Endeavor and the Maasai Association (supporting education and health initiatives in Kenya). Diego holds a degree in economics from Bocconi University of Milan and was awarded 'Bocconiano dell'Anno' in 2010. FINDING YOUR BRAND VOICE: FROM PRODUCT FLOWS TO NATIONAL MEDIA ATTENTION 10:00 – 11:00 Crystal Room Does your company have a strong, consistent brand voice throughout and beyond your organization? If not, Vanessa Hope Schneider can help get you on the right track. As the Creative Lead at Innovation Endeavors (Google Executive Chairman Eric Schmidt's early-stage venture fund), she offers marketing and communications support directly to global entrepreneurs, helping them to develop their brand, position their company and connect with journalists. In this workshop, she will help you strengthen your brand voice, from media relations to content strategy, and from sales pitches to investor meetings. VANESSA HOPE SCHNEIDER is part of the team that works with the Innovation Endeavors community to create opportunities for entrepreneurs to connect with one another to share ideas, problem-solve and inspire one another. She leads a working group that helps entrepreneurs develop their brand, position their company, and connect with journalists. In addition, she devotes her time to creating events and campaigns that illustrate the unique way that Innovation Endeavors supports its portfolio companies and larger, creative community-building. 16