Issue link: http://endeavor.uberflip.com/i/136741
EXPERIENTIAL MARKETING: CONNECTING THE ONLINE AND THE OFFLINE 11:30 – 12:30 French Room Maneesh Goyal, founder and CEO of experiential marketing agency MKG, has worked with some highprofile clients, from celebrities like Sean "P. Diddy" Combs to some of the most established brands in the world, such as Google, Starwood and Coca-Cola. Maneesh will share the story of the ascent of MKG, explain why experiential marketing is gaining in popularity and illustrate how to measure results in your marketing campaigns through specific cases across various industries. MANEESH GOYAL is the Founder and CEO of MKG, an experiential marketing agency that is a partner with brands including Google, Delta Air Lines, Chase, Jaguar, Evian, NBCUniversal and Coca-Cola. The agency has orchestrated event marketing campaigns and consumer activations in the UK, India, South Korea, the U.A.E. and throughout the United States. Maneesh is also the founder of Live in the Grey, which encourages individuals to blend their personal passions with their professional ambitions. He is a board member of the Empire State Pride Agenda and sits on the Advisory Council of the American India Foundation. NAVIGATING THE MOBILE MOVEMENT 11:30 – 12:30 International Room There are five billion mobile phone users in the world. While mobile traffic makes up 15% of all worldwide Internet traffic, this percentage is growing 1.5x per year. Come hear more about the movement towards mobile and how startup veteran Andy Kleinman, the Chief Business Officer at mobile gaming platform and publishing network Scopely, approaches an increasingly mobile world. Attend to ask him about all things mobile—from monetization to distribution strategies. ANDY KLEINMAN is the Chief Business Officer at Scopely, one of the fastest growing companies in the mobile ecosystem. Before joining Scopely, Andy was General Manager at Zynga, focusing on the company's International growth. Prior to Zynga, Andy was VP of Business Development at Three Melons, a gaming studio that was acquired by Playdom (Disney). Andy was also a co-founder at Vostu, one of the largest social gaming companies in the world. He serves as an advisor to and investor in many early stage start-ups including Urbita, Ideame, Tactivos, Senzari and Fanwards. 19