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2021 Endeavor Catalyst Annual Report

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5 2 SPOTLIGHT: U.S. Startups Between the Coasts While the world seems to be catching up to Endeavor in its "discovery" of both emerging and underserved markets, the United States remains a world leader in venture capital investing. Yet the investment dollars within the country are far from evenly spread, and the capital concentration by state is staggering. Of the $100+ billion deployed into venture capital in the United States last year, 60% was deployed in California alone, with Massachusetts and New York following (not too closely) behind. These three states account for ~75% of all venture capital investment in the United States, but demand for new deals is at an all-time high as venture funds raise record amounts of capital. As our friends at Revolution, who focus on investing in high-potential geographies within the United States, have noted: "while talent is well distributed, opportunity is not" — but these patterns are beginning to change. In February 2021, Revolution and Endeavor Catalyst-backed AppHarvest, a high-tech indoor greenhouse grower based out of Morehead, KY, raised $475M in a SPAC debut. As the company surges post-debut, AppHarvest is showing the investment world that high-tech, innovative companies can emerge between the coasts. In Atlanta, for example, funding has hit a five-year high thanks in part to several homegrown scale-ups. Atlanta has produced at least three unicorns in the past six months, with Greenlight, SalesLoft, and Calendly all reaching or surpassing t Songe LaRon, Co-founder & CEO, and Dave Salvant, Co-founder & President, Squire (Western NY) Mark Frank, Co-founder & CEO, Sondermind (Colorado)

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