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Hande Cilingir's story is one of
perseverance and success, and
it is inspiring the next generation
of founders in Turkey. Hande was
just 32 in 2012 when she founded
Insider, an AI-based platform
to help digital marketers serve
personalized consumer journeys
in a cost-efficient way. By 2016,
Hande was named "Microsoft's
Woman Entrepreneur of the
Year." In 2022, after raising $121
million in a Series D round, Insider
became one of the first female-
founded and female-led SaaS
unicorns in the world. Today,
Hande's company helps over
1,000 global brands, including
Singapore Airlines, Samsung,
and Uniqlo, manage their multi-
channel marketing processes.
Insider employs more than 800
people across 41 countries, and
60% of top executives are women,
including the CEO and CFO.
T H E N E X T G E N E R AT I O N :
Insider: Hande Cilingir
F R O M F O U N D I N G O N E O F T H E F I R S T F E M A L E - L E D U N I C O R N S I N T U R K E Y
TO C H A M P I O N I N G A N E W G E N E R AT I O N O F F E M A L E L E A D E R S .
LE G E N D :
C O M PA N I ES
FO U N D ED
C O M PA N I ES
I N V EST ED I N
EM P LOY EE
S P I N O U T S
C O M PA N I ES
M EN TO R ED