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T H E M U LT I P L I E R E F F E C T I N A C T I O N
Back when he served as President
of Coca-Cola West Africa Kenyan
businessman Peter Njonjo
noticed that food production
and distribution faced severe
challenges. He founded Twiga to
tackle them. The platform allows
food sellers to conveniently and
transparently buy from food
producers at fair prices using
cashless transactions. According
to Business Insider Africa, it has
connected over 140,000 vendors
and more than 1,000 farmers
across 12 cities, reducing food
prices for consumers in the
process. And Twiga is targeting
pan-African expansion next.
At Endeavor, we're cheering
Peter on and celebrating his
impressive impact as a role
model for future generations.
T H E N E X T G E N E R AT I O N :
Twiga Foods: Peter Njonjo
F R O M R E V O LU T I O N I Z I N G T H E F O O D S U P P LY C H A I N I N A F R I C A
TO I N S P I R I N G A G T E C H F O U N D E R S A C R O S S T H E C O N T I N E N T
Watch our film about Twiga and
other Next Generation Multipliers
LE G E N D :
C O M PA N I ES
FO U N D ED
C O M PA N I ES
I N V EST ED I N
EM P LOY EE
S P I N O U T S
C O M PA N I ES
M EN TO R ED
