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2023 Endeavor Impact Report

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Turkish entrepreneur Hande Cilingir was just 32 when she founded Insider in 2012 with her four co-founders, and the AI-based platform for marketers wasn't even her first company. Hande's ability to create a global company was nurtured through a diverse array of international experiences. Following her studies at the London School of Economics and a master's degree at Shanghai Normal University, she lived and worked in the Middle East, the UK, China, Asia Pacific, and Russia. Hande, alongside her co-founder Serhat Soyuerel, who also studied at the London School of Economics and lived and worked in the UK and Russia, co-founded multiple startups before Insider. After successfully exiting their first venture, the duo moved on to their next big idea: helping digital marketers serve personalized consumer journeys in a cost-efficient way. For that, they partnered with two more professionals. Insider was selected by Endeavor in 2014, and more than once the Endeavor Outliers Program recognized the company among the fastest-growing companies globally. Hande Cilingir Co-founder, Insider 1 4

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