Endeavor

2023 Endeavor Impact Report

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Entrepreneur: Fabián Gómez Gutiérrez (Fancho) Vertical: B2B Marketplaces Endeavor Office: Colombia Frubana is a B2B marketplace that allows restaurants to buy directly from producers and manufacturers. Its mission is to organize the food supply chain in Latin America. Founder Fabián was raised in Barranquilla, where he worked on his father's fruit ranch. He studied industrial engineering and later joined Rappi as one of the company's first employees. Frubana represents the culmination of his experience in food, logistics, and entrepreneurship. Frubana Entrepreneur: Ahmed Wadi Vertical: Consumer Lending Endeavor Office: Egypt Money Fellows is a group lending and savings platform. Launched in 2016, the company is based on a traditional micro-financing model in which a group of individuals contribute to a common fund that is paid out to members on a rotating basis. Ahmed is a serial entrepreneur with a deep expertise in technology. He built his first company, Objectly, in 2005, followed by Blipit in 2008. Money Fellows 2 0

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