FEATURED COMPANY
LOMAR
Modernizing the thobe
The thobe, a traditional robe-like
garment worn by Arab men for
centuries, is coming into the modern
era thanks to Lomar, a Saudi fashion
house led by designer Loai Naseem.
Fed up with the shapeless, uniform
cloth he was required to wear for
business and social occasions,
Loai decided to apply his eye for
design to create more comfortable
and trendy options for Arab men.
Lomar has overcome resistance
from those who did not believe in
modernizing the thobe and has
established its position as a leading
men's traditional luxury brand since
opening its first showroom in 2005.
The company sells 50,000 thobes
per year, with 380 employees
and a large production facility. Lomar
can use this leading position to take
advantage of rapid growth in Saudi
luxury goods, an important segment
of the Middle East's largest market.
employees at selection
380
