Issue link: http://endeavor.uberflip.com/i/210522
ENDEAVOR IMPACT REPORT 2012 – 2013 Selecting High-Impact Entrepreneurs SERIAL ENTREPRENEUR, DJ, and brand- ing genius, Anton Wirjono was run- employing over 300 people. By early 2013, Anton was leading a ning a Jakarta-based events agency high-growth scale up company. He had when a new opportunity crystallized: ambitious plans to reach 17 stores and Indonesia's creative class—everyone 1,500 employees by 2015. But to do so, from young designers to eager urban he knew he'd need to overcome signifi- consumers—was booming, and the cant challenges. To finance expansion, demand for hip products was oustrip- for example, Anton needs to access ping supply. smart capital. And to be able to focus Anton decided to meet demand on his strengths—business development and launched The Goods Group, and branding—he has to hire senior man- a department store that aspires to be agement with operational expertise. But the "universal provider of everything both fundraising and finding top talent cool." Offering a highly curated shop- in Jakarta are challenging. So when ping experience, The Goods Group sells Sati Rasuanto, the Managing Director of mid-to-upscale apparel, accessories, Endeavor Indonesia, spoke to him about and shoes. Its in-store café serves items Endeavor, Anton's interest piqued, and like "coffee-rubbed burgers." Since the he agreed to join the candidate pipeline. first location opened its doors in 2010, two more have followed, collectively Over the following months, members of Endeavor's network reviewed both Panelists interview Endeavor Entrepreneur candidate Anton Wirjono during Interview Day at the 49th International Selection Panel in Johannesburg, South Africa.