Endeavor Brand Guidelines Manual

Issue link: http://endeavor.uberflip.com/i/251635

Contents of this Issue


Page 4 of 19

Endeavor Brand Guideline Manual / 5 Our logo is comprised of three core elements: the logotype, the identity bar, and the affiliate name. Consistent application of this logo is crucial to brand awareness among target audiences. A description of the different parts that make up the logo. LOGOTYPE This is the heart of the Endeavor brand. It is timeless, recognizable, and clean. The logotype is meant to be simple and legible, yet dynamic. IDENTITY BAR The mark draws its inspiration from the Fibonacci sequence of proportional expansion: a symbol of exponential growth and ever-expanding impact. AFFILIATE NAME To maintain global consistency, local affiliates will use the same construction, locked up with the mark and logotype. TAGLINE The tagline is optional and can be seperated from the logo. It should be used in situations where it may be unclear what Endeavor does. LOGO: OUR LOGO IDENTITY BAR AFFILIATE NAME TAGLINE LOGOTYPE

Articles in this issue

view archives of Endeavor - Endeavor Brand Guidelines Manual