Issue link: http://endeavor.uberflip.com/i/317370
ENDEAVOR LEBANON ENTREPRENEURS ENTREPRENEURS Herve Cuviliez Delphine Edde FOUNDED 2009 INDUSTRY Online Media EMPLOYEES 120 SELECTED 2012 "We saw an opportunity to build the largest online audience of women in the Middle East through Arabic language portals." COMPANY SNAPSHOT In an increasingly digitized age, Diwanee seeks to bring the topics that Arab women might discuss amongst themselves online. Diwanee's web portals, 3a2ilati.com (motherhood, health) and Yasmina.com (beauty, fashion, gossip) satisfy its readership with information tailored to their lifestyle and life stage. Diwanee has become the market leader in women's lifestyle web content in the Arabic language, attracting over five million unique visitors each month in an environment where advertisers – such as L'Oréal, Chanel, Cartier and Piaget – are eager to target customer segments with high spending power. ENDEAVOR & DIWANEE During their trips to the US, Endeavor organized a series of key meetings between the entrepreneurs and leading online content and e-commerce experts – including sessions with Darren MacDonald (COO, IAC/Interactive Corps) and Arthur Cinader (Co-founder, PopSugar). Through Endeavor's Talent Program, Diwanee brought in a senior manager from Ernst & Young UK to assist in the development of a Business Plan and financial Due Diligence. NEWS Webedia, a French digital publisher, acquired a majority in Diwanee making Diwanee the largest online digital content investment in the Middle East by an international group. In 2013, Diwanee launched Mooda.com, an e-commerce site for Arab fashion designers. It is also a content partner of YouTube, and launched Duniati, an Arabic channel for women with an impres- sive line-up of content. 52