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Endeavor Lebanon Impact Report 2013–2014

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ENTREPRENEUR Brahms Chouity FOUNDED 2011 INDUSTRY Online gaming EMPLOYEES 7 SELECTED 2012 "I saw an opportunity to build the largest user-generated gaming entertainment website in the Arab World." COMPANY SNAPSHOT What started off as a competitive social network for gamers transformed into the biggest user-generated gaming entertainment website in the Arab world. At7addak has developed a unique incentive-based partnership program giving individuals a platform to create articles and videos, promote their content, and fully monetize it. The company is a bridge between advertisers, gaming developers and content editors in the region, creating opportunities for promotion and product placement for a lucrative hard-to-reach niche market in MENA. ENDEAVOR & AT7ADDAK Since selection in 2012, Endeavor connected Brahms to several Silicon Valley tech veterans, including Rob Reid (writer and serial entrepreneur) and Mike Cassidy (Director at Google), to offer strategic feedback on At7addak's platform and plans for growth. Through his Endeavor Advisory Board, Brahms connected with regional specialists to help him implement his business vision and strategy. NEWS In 2013, Brahms successfully re-launched At7addak as a leading aggregator of Arab- language user-generated video gaming content. The new At7addak has a network of 500+ collaborating editors and video creators assuring comprehensive coverage of the world of gaming. Since its re-launch, the site has received +40,000 daily visitors, 80% of which are from the GCC. ENDEAVOR LEBANON ENTREPRENEURS 50

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