Issue link: http://endeavor.uberflip.com/i/317370
NEWS Having received feedback from Endeavor's Mentor Network, Mohamad and Maha are now focusing on their most successful product lines (whitening, suncare, general care, and express applicant products), growing their team, and strengthening their brand in preparation for international expansion. "We saw an opportunity to create a line of natural and unique personal care products for the Middle East." ENTREPRENEURS Mohamad Arayssi Maha Arayssi Rifai ai FOUNDED 1993 INDUSTRY Consumer – Beauty Care EMPLOYEES 181 SELECTED 2013 COMPANY SNAPSHOT Beesline is a rising brand of natural personal care products developed and produced entirely in Lebanon. For the health- and beauty-conscious consumer, Beesline provides natural and effective solutions. Based on the science of apitherapy (the medicinal use of bee by-products), the company's products are rich in natural active ingredients that are free of additives such as artificial coloring and harsh preservatives. Beesline products are sold in thousands of retail outlets, such as pharmacies and supermarkets, across the region. ENDEAVOR & BEESLINE Through its Endeavor Advisory Board, Beesline is receiving key strategic insights and guidance from three leading industry professionals. Endeavor also provided the company with various mentoring sessions led by branding and marketing experts to help expand its presence beyond the Middle East. 51