Issue link: http://endeavor.uberflip.com/i/414924
Endeavor mentors helped Alex develop a strategic plan for the launch of a new, com- mission-based product called VoiceBunny. VoiceBunny clients submit a project and the platform sets a rate and finds the best talent for the project at the lowest price. In as few as 10 minutes, clients receive the completed voiceover in the file format of their choice. By May 2012, Endeavor Colombia board members and mentors approved Alex's request to present his business at an Inter- national Selection Panel — the final stage of Endeavor's selection process. He boarded a plane to Cartagena, where a panel of six global business leaders interviewed him about Voice123's accomplishments to date and his expansion plans for the business. Panelists look for several key factors: poten- tial for the business to scale and create jobs, potential for the company to positively impact the economy, and potential for the entrepreneur to inspire future generations. Alex's interviewers believed Voice123's busi- ness model was disruptive and that Alex was a natural and inspirational entrepreneur, but they worried that his focus was still too divided amongst his various businesses. He did not receive the unanimous support necessary to become an Endeavor Entre- preneur. The panelists recommended that Alex return to Endeavor if and when he had demonstrated complete commit- ment to Voice123 and proved its potential for growth. Alex took the panelists' feedback to heart. He focused on refining the VoiceBunny product, expanded his headcount by 50%, rebranded the company "Bunny Inc.," and persuaded Tania to return to the company in an operational capacity. A year and a half later, Alex felt ready to re-present his business at an International Selection Panel. This time Tania joined him as a candidate. At an isp in Palo Alto, California, they were interviewed by a new set of panelists, including Nevzat Aydın. Nevzat and his fellow panelists were impressed by Bunny Inc.'s traction since the previous ISP. They believed that the company had reached an inflection point, and that Endeavor could help its founders take advantage of the opportunities ahead. Alex and Tania were selected as Endeavor Entrepreneurs. Soon thereafter, Alex and Tania received a "roadmap" — or an overview of the services Endeavor would provide them in their first two years as Endeavor Entrepreneurs. They have strategized with Endeavor mentors on how to best leverage their network and improve Bunny's customer service structure. In August 2014, Alex attended a Stanford Graduate School of Business Leadership Program that was designed specifically for Endeavor Entrepreneurs — an experience he said helped him "learn many things that are being strategically implemented in dif- ferent areas within Bunny Inc." Meanwhile, Bunny Inc. more than doubled its revenues from year-end 2012 to year-end 2013 and has built out their team by 25%. In the coming months, through the Endeavor-EY "Endeavor and Bain have partnered together to better understand how entrepreneurial ecosystems are built—resulting in key actionable lessons that we are both applying to our work as we scale and advise companies around the world." CHRIS BIERLY Partner, Bain & Company 10 ENDEAVOR IMPACT REPORT 2013–14