Endeavor

Endeavor Impact Report 2013–2014

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FROM JANUARY–JUNE 2014 , Endeavor Egypt established 13 new EE to EE and EE to global mentor connections. THE BAKERY SHOP, founded by Tarek El Nazer, Sameh El Sadat, and Basel Mashhour, in conjunction with HM Partners Ltd., success- fully completed the management buyout of Delicious Bakery and Rihanna for Advanced Food Industries. The newly-merged company will be known as Native Markets Ltd. and is the leading retail bakery business in Egypt. T.A. TELECOM received support from Endeavor South Africa in prep- aration for its launch there; as a result, founder Amr Shady pledged to participate in their give-back program. FOCUS Ahmed Farouk COMPANY Imtenan INDUSTRY Health & Nutrition YEAR SELECTED 2012 EMPLOYEES AT SELECTION 120 EMPLOYEES 2014 500 REVENUE AT SELECTION $2.5m REVENUE 2013 $18m IMTENAN MANUFACTURES over 100 natural health products—including nutritious foods, honey-based health products and all-natural dietary supplements, which it sells at its 25 retail outlets throughout Egypt. Ahmed first attended an Inter- national Selection Panel in 2009 and was turned down; panelists advised the entrepreneur to reduce the busi- ness' dependence on honey products and revamp its branding. Ahmed implemented the feedback, helping him double average revenue per store from 2009 –2011. When he returned to an "ISP" in 2012, Ahmed was select- ed as an Endeavor Entrepreneur. Since that time, Ahmed has attended both the Stanford Graduate School of Business Leadership and Harvard Business School's Endeavor: Scaling Entrepreneurial Ventures courses. In 2014, Imtenan Health Shop and Imtenan Honey merged to create an international brand: Imtenan Group. Endeavor Egypt currently supports 30 entrepreneurs leading 17 companies. ENDEAVOR MAIN OFFICE Cairo (2008) 44 ENDEAVOR IMPACT REPORT 2013–14

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