Issue link: http://endeavor.uberflip.com/i/414924
IN FEBRUARY 2014 , Endeavor Indonesia held four events in three days: the Scale-Up 101 Confer- ence, the 52 nd Jakarta International Selection Panel, an Endeavor Investor Network Tour, and the Endeavor Indonesia Gala. 100% OF ENDEAVOR INDONESIA Entrepre- neurs participate in the Give-Back program. BUILDING ON Kebab Turki Baba Rafi's international presence in Malaysia and the Philippines, Hendy Setiono opened storefronts in China and Sri Lanka, followed by Brunei, Singapore and the Netherlands towards the end of 2014. With approximately 1,300 outlets, Kebab Turki Baba Rafi is now the world's largest kebab chain. ELANG GUMILANG launched seven addi- tional affordable housing estates this year and has 16 more projects in the pipeline for 2014. The company acquired one of the land ownings in Bogor from Sedco Holding Capital, a leading private wealth manage- ment organization based in Jeddah. Endeavor Indonesia supports 10 entrepreneurs from 10 companies. 46 ENDEAVOR IMPACT REPORT 2013–14 FOCUS Aldi Haryopratomo COMPANY RUMA INDUSTRY Consumer YEAR SELECTED 201 2 EMPLOYMENT GROWTH SINCE SELECTION 1 1,461% REVENUE GROWTH SINCE SELECTION 91 9% THOUGH INDONESIA boasts mobile penetration of roughly 75%, the country's rural communities face higher per minute costs for mobile usage due to unreliable distribution infrastructure. Setting out to address this problem, Aldi Haryopratomo founded Ruma in 2009. The com- pany's 20,000 agents buy and sell prepaid minutes for mobile phones, deliver and collect bills and loans, and distribute useful information such as job vacancies in the country's underserved communities. Aldi founded his first venture as a child, when he refurbished and resold rejected sneakers from his hometown's Nike factory. He used the profits to apply to American universities, ultimately attending Purdue and Harvard Business School and working for EY, Kiva, and Boston Consulting Group before founding Ruma. Since selection by Endeavor, Aldi has served as an enthusiastic spokesperson for the organization. He has leveraged Endeavor Indonesia's network and research capabilities to sell information services to consumer goods com- panies like Danone and Nestlé. ENDEAVOR MAIN OFFICE Jakarta (2012)