Endeavor

6 THURSDAY, MAY 7TH BABS RANGAIAH is the Vice President of Global Media Innovation & Ventures for Unilever. In this capacity he is responsible for leading Unilever's Global New Media vision and strategy and works closely with the Unilever Ventures team to seek out new digital investment opportunities. Prior to his current role, Rangaiah was the Vice President of Global Communications Planning for all Unilever Global Brands and was based in the firm's London Headquarters. He oversaw a team that worked with Global Brands to infuse new media strategy and integrated channel thinking into the creative development process. BRAD HARGREAVES co-founded General Assembly and is a Venture Partner at Maveron, General Assembly's lead investor. As part of the General Assembly founding team, Brad led the growth of the company's education business from its launch in 2011 into a global institution with over a dozen campuses. Most recently, he was Chief Product Officer until 2014. Brad has been named to Vanity Fair's "The Next Establishment", Inc Magazine's "30 Under 30", and Business Insider's "Silicon Alley 100". He writes about entrepreneurship, New York City, and life at bhargreaves.com. #BRIGHTERFUTURE FOR MARKETING 09:45 – 10:30 Mainstage Babs Rangaiah will explore how dramatic changes in the marketing industry are creating wonderful new opportunities to connect with consumers. Amidst these opportunities, however, reigns chaos. Despite these challenges, it's chaos that makes this the best time for marketing. This session is Rangaiah's call to action to entrepreneurs who are rewriting the rules and catalyzing the change needed to usher in a #brighterfuture for marketing. BARCLAYS ECONOMIC OUTLOOK 09:15 – 09:45 Mainstage An expert from Barclays will lay out the bank's 2015 economic outlook for entrepreneurs. THE FUTURE OF THE WORKFORCE 10:30 – 11:15 Mainstage How can entrepreneurs prepare for the teams of the future? General Assembly co-founder Brad Hargreaves and ed-tech investor John McIntire will discuss how technology is changing the face of education and the labor force itself. In the future, will skillsets matter more than degrees? How can we best leverage technology to educate youth and young people? These are just some of the questions John and Brad will explore. BREAKFAST & INDIVIDUAL MEETINGS 07:00 – 09:00 Atrium

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