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Endeavor Lebanon Impact Report (2014–2015)

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COMPANY SNAPSHOT Beesline is a rising brand of natural personal care products developed and produced entirely in Lebanon. For the health and beauty conscious consumer, Beesline provides natural and effective solutions. Based on the science of apitherapy (the medicinal use of bee by-products), the company's products are rich in natural active ingredients that are free of additives such as artificial colorings and harsh preservatives. Beesline products are sold in thousands of retail outlets, such as pharmacies and supermarkets, across the region. FOUNDED 1993 INDUSTRY Consumer Care EMPLOYEES 145 SELECTED 2013 "Working with Endeavor has been a very enriching experience for us personally as entrepreneurs and for our business' growth. Endeavor helped in widening our network, putting us in contact with the right experts in the field." Mohammad Arayssi Maha Arayssi Rifai Beesline is undertaking a targeted expansion strategy in the region and looking for opportunities in South East Asia. The company has already registered its products in new regional markets including Egypt and Kuwait, and should start distribution there within the year. The company is also finalizing its new factory and plans to move to the larger premises in the second half of 2015. NEWS IMPACT REPORT 2014 – 2015 53

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