COMPANY SNAPSHOT
In an increasingly digitized age, Diwanee seeks to bring the topics that Arab women
might discuss amongst themselves, online. Diwanee's web portals, 3a2ilati.com
(motherhood, health) and Yasmina.com (beauty, fashion, gossip) satisfy its readership
with information tailored to their lifestyle and life stage. Diwanee has become the
market leader in women's lifestyle web content in the Arabic language, attracting over
five million unique visitors each month in an environment where advertisers (such as
L'Oréal, Chanel, Cartier and Piaget) are eager to target customer segments with high
spending power.
FOUNDED
2009
INDUSTRY
Online Media
EMPLOYEES
125
SELECTED
2012
Herve Cuviliez
Delphine Edde
"Working with Endeavor has given us
access to a network of talented experts
and mentors."
Following the success of its four main female targeted platforms and
capitalizing on its experience of premium content creation and audience
building, Diwanee is currently expanding beyond the female audience with the
release of its first male targeted website.
NEWS
IMPACT REPORT 2014 – 2015 54
