Endeavor

FOUNDED 2008 INDUSTRY Food and Beverage EMPLOYEES 72 SELECTED 2014 COMPANY SNAPSHOT Hintrag is a manufacturing business launched in 2008 with a vision to produce high-quality powdered drinks, powdered desserts and baking/cooking essentials. Six years later, Hintrag is now one of two leading players in Lebanon's powdered food industry with a significant market share, while its leading brand ARUBA® can be found across 24 countries within the GCC, Europe, North America, Africa, and Latin America. Hintrag's products stand out for their quality standards, appealing modern packages, customized recipes for every region, diet offering, and competitive pricing. In addition to its own product lines, the company also offers private labeling services. So far, Hintrag has developed over 140 SKUs in seven categories: drinks, custards, jellies, creams, cakes, oriental desserts, and baking essentials. NEWS The entrepreneurs are currently focusing on developing their marketing strategy and expanding their distribution network. Hintrag is also in the process of becoming ISO:22000 certified, and modernizing and optimizing the plant and manufacturing procedures. This will ensure faster and more hygenic production, while minimizing waste and thereby increasing profitability. "Working with Endeavor has granted us access to an amazing network and invaluable mentors. Together with Endeavor we are structuring our strategy to triple our revenues in the coming two years." Samer El Hachem Nehman Hachem IMPACT REPORT 2014 – 2015 59

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