tHE CItY's potEntIal
For the local entrepreneur, Brasília rep-
resents the second best market in the
country. In addition to having the third
largest GDP in Brazil, the local pop-
ulation have high purchasing power
(despite the high inequality), with an
average per capita income of almost R$
1,800.00. Businesses in the city still have
high power for intermediate purchases
(B2B), with an added value 30% high-
er than the average Brazilian city. That
is, the city is "isolated" in the center of
Brazil, but has a large market there.
Because there is only one government
in Brasilia, the District Government, it
is somewhat simpler to manage the
bureaucratic processes in the region.
The consequence is that, except for
the time to get real estate records, all
processes involved in the regulato
-
ry environment are accomplished in
deadlines shorter than the average
of the other cities.
tHE CItY's CHallEngEs
Our congressmen, senators, minis-
ters and the President, all reside
in Brasília, it's where thousands of
BRASíLIA
civil servants live and work. The
city created by Oscar Niemeyer re-
volves around the government. Not
surprisingly, the entrepreneurial
image is not a major highlight and
one of the reasons the city ranks
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