tHE CItY's potEntIal
If Goiânia has many challenges to
overcome, the tough bureaucratic
system present throughout the coun-
try is not their biggest one. The city
has a very balanced regulatory
environment, with better indicators
than the other analyzed cities: taxes
are among the lowest and all process-
es are more efficient than average,
the only city in which this happens.
For example, the time it takes to
open a company is 32 days, one
of the lowest numbers in the country
(the over all average is 76 days). The
same applies to the time to register
a property: 15 days, a number 4 times
lower than the average for the other
cities in this study. Taxes for compa
-
nies also receive a number of incen-
tives; also, the state of Goiás does
not adopt the sub-ceiling of the
National Simples (R$ 1.8 million), al-
lowing companies with up to R$ 3.6
million to also benefit. On top of that
some sectors of the economy, such
as companies in the apparel sector
of the economy, for example, still re-
ceive the ICMS exemption.
The entrepreneurial culture of the city
has also shown to be very positive: al-
most 70% of the population says
the local media reports on entre-
preneurs constantly and the average
citizen of Goiânia also presents essen-
tial qualities for being a good entrepre-
neur, such as optimism and resilience.
GOIÂNIA
Goiânia is the fastest
city on opening a busi-
ness: it takes 32 days
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