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2014 Endeavor Brazil Entrepreneurial City Index

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For those who formulate public policies: The framework developed and all the data that was collected present a gene- ral vision of the challenges in the entrepreneurial environ- ment of the fourteen cities that were evaluated. They also contain inspiring examples and best practices cases that can be studied and even copied in different areas. In effect, the study focuses and sheds light on an area that is many times limited by the lack of qualified research. The analysis of the behavior of these data, composing the methodological part of this study, allows us to understand how these data correlate and what the most relevant factors for performance of en- trepreneurs are in each city. With these sets of information, organized under the perspective of entrepreneurship, public policy formulators can promote actions that facilitate and work in partnership with governmental spheres in order to perfect taxation policies and better conditions of infrastruc- ture, and even implement other initiatives that can impact the region's demand. For organizations that support entrepreneurship: The analysis on the correlation of the variables, as well as the pro- file of each of the cities, has an important role in helping orga- nizations understand how they can amplify their contribution to the development of entrepreneurship in each region. The analytical process, as well as how each of the indicators were collected, also help these institutions weigh, in a more precise and effective way, the impact of their efforts. An amplified vi- sion of the challenges and difficulties in other cities also helps the joint effort with formulators encourage the betterment of public policies associated with entrepreneurship. For entrepreneurs: As it presents a general view of the advantages and challenges in each of the cities, the study can show entrepreneurs the cities with the best conditions for his business to grow, given the difficulties and demands of each company. The framework also has a relevant role in presenting to entrepreneurs the different variables that can influence the performance of his or her business, keeping them from overlooking the most important factors when deciding on a location. For the media: the compilation of the data in this study helps the media make a more complete evaluation of the cities that were analyzed as well as put into discussion the challenges in the entrepreneurship ecosystem for each city. The media also has the fundamental role of demanding results and im- provements in the challenges appointed by the study, along- side entrepreneurs and other members of society that take interest in these discussions. WHAT NOW? HOW DO I USE THIS REPORT?

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