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40 Juan Pablo Morales Alejandro Morales Econduce Mexico Arara Chile Juan Pablo is the Co-founder and Chief Product Officer of Arara, a company that oversees distribution of in-store mobile video ads for customers in the retail sector, using proprietary wifi networks. Arara processes real life data so clients can better impact their customers with advertising, and effectively measure its effect. Arara is now focusing on business intelligence and offline-to-online ad retargeting. Juan Pablo is an experienced internet product director. He holds a BS in mathematical engineering from the École Polytechnique and an MS in entrepreneurship from the HEC School of Management. Alejandro is the Co-founder of Econduce, a shared electric scooter service with no emissions and zero noise, powered by a network of charging stations. Backed up by in- house technology, this service includes everything users need (driving orientation, insurance, helmet, recharges, and maintenance) to solve the hassles of moving around congested cities. Users benefit from a pay-as-you-go model, saving time and money through easy, fun, and green urban transportation. Alejandro has seven years of international experience in management of large-scale engineering projects and environmental sustainability. He holds a B.S in Civil Engineering from Tecnológico de Monterrey and a master ́s degree in Environmental Systems Engineering from University College London. Norman Müller Norman is the Co-founder and CEO of Fondeadora, the leading crowdfunding platform in LatAm. Fonedadora allows talented creators to leverage crowdfunding as a funding tool by executing strong online-offline marketing strategies that have helped to consolidate the model in the Latin American market. Fondeadora holds a strategic position in the LatAm entrepreneurship ecosystem and has helped fund a number of high-impact cultural and technological projects in the region. Norman studied industrial design at the Center for Design, Television and Cinema of Mexico. Fonedadora Mexico

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