Endeavor

41 Kamen Nestorov Ana Isabel Orvañanos Aliada Mexico SkimProt Bulgaria Kamen is the Co-founder of SkimProt, the world's first anti-skimming sticker that aims to reclaim the US$16B (2014) that fraudsters steal from credit and debit cards worldwide each year. When applied to a bankcard, the SkimProt Protective Sticker hides all personal information without altering the user experience. The deceptively simple product combines four complex layers that are printed using specialized machinery. The product works with bankcards that contain an EMV (Europay, MasterCard, and Visa) chip, representing an US$8B market for SkimProt products. Going forward, SkimProt is focused on entering Latin America, which is internationally recognized as a hotbed of bankcard skimming. Ana Isabel is the Co-founder and COO of Aliada. The largely informal domestic cleaning industry in Mexico employs 2.4 million cleaning professionals (1/9 of Mexican women), the country's largest group of informal workers; however, it is marred by underage workers, minimal regulation or workers' benefits, and a lack of alternative careers for low-income women. Aliada attempts to fix this broken US$8 billion domestic cleaning market with its web platform that allows clients to schedule on-demand appointments with pre-screened professional cleaners in under one minute. Through this process, Aliada enables the professional cleaners to receive the benefits of formal work, transforming informal domestic cleaners into trusted and valued aliadas ("allies") of the home. Aliada currently dispatches over 150 professional cleaners and has coordinated over 30,000 services in only thirteen months of operation. Pablo Pedrejón García Pablo is the Co-founder of Petsy, Mexico's leading e-commerce site for pets. With an obsessive focus on customer service, they have managed to become a reference point for Mexican e-commerce, being the first to deliver within 24 hours in Mexico City, have the largest product selection in the country and their own veterinarian team to advise clients. They recently launched Mexico's first pet food subscription program, PetsyClub, where the rate of signups is exceeding expectations. A former consultant at Oliver Wyman, Pablo holds an MBA from the Wharton School and an undergraduate degree in industrial engineering from the Politecnico di Milano. Petsy Mexico

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