Endeavor

43 Juana Marcela Ramirez Andrés Ramírez Sierra Banlinea Colombia Sohin Mexico Juana is the Founder of Sohin, a company that provides Mexican patients and their families with a suite of integrated services that reduces stress and simplifies the complexities of treating a chronic disease. By helping patients understand their condition, the particulars of their situation, and the most effective course of action, Sohin reduces wasteful and expensive treatments that are often unnecessary, and, in some cases, counterproductive. Sohin's genetics business unit offers a wide variety of molecular tests for better diagnosis and treatment of various cancer types. Prior to founding Sohin Juana held important posts in companies such as Star Medica, where she was the corporate commercial director; Teva Pharmaceutical, where she was responsible for sales to hospitals; and Nadro, a major distributor of pharmaceutical products, where she was responsible for securing contracts with insurance companies and hospitals. Juana studied Psychology at the National University of Colombia in Bogota and completed an MBA in high-level management at the IPADE. Andrés, co-founder and current CEO of Banlinea, holds a Master of Business in Finance tfrom the University of Technology Sydney. He has over 11 years of professional experience in consulting, retail banking, and digital business development. Banlinea offers software solutions for financial entities, which permits them to process the sale of financial products online. The software adjusts to the sales processes of any financial entity, augmenting its sales capacity and reducing the cost of processing. Marco Ribó Marco Ribó is a computer engineer and co-founder, along with his brother, of Rhiscom SA. After recieving his Master´s in software engineering, he worked at IBM where he quickly recognized that their retail services lacked local context for Latin American chains. He now has over 20 years of experience providing solutions to LatAm retailers. Rhiscom is a technology development company dedicated to providing its customers with end-to-end point of sale (POS) solutions—including hardware, software, and POS consulting. Its latest innovation, Automaton, gives retail clients an automated, rapid, and accurate solution to test POS software compatibility—45 times faster and 97 percent cheaper than the current alternative, a human team. Among their most notable clients are Target US and Tiendas Liverpool. Rhiscom Chile

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