27 Impact Report 2014-2015
Loai Naseem
"I saw an opportunity to transform
traditional Saudi thobe into bold fashion
statements through innovative designs."
Founded: 2005
Industry: Fashion
Website: www.lomar.sa
Selected: 2012
Company snapshot
The thobe, a traditional, robe-like garment worn by Arab men for centuries, is coming into the
modern era thanks to Lomar, a Saudi fashion house led by designer Loai Naseem. Fed up with the
shapeless, uniform cloth he was required to wear for myriad business and social occasions, Loai
decided to apply his eye for design to create more comfortable and trendy options for Arab men.
Lomar has overcome resistance from those who did not believe in modernizing the thobe and
has established its position as a leading men's traditional luxury brand since opening its first
showroom in 2005.
Endeavor & Lomar
- Endeavor KSA provided EY vantage advisor
who helped Lomar to develop new strategies
to start a new fashion line for women.
- Endeavor Entrepreneurs benefit from
different range of cross-borders services.
Founder of Lomar, Loai Naseem, was
connected to Nada Debs, a leading designer
from Endeavor Lebanon.
Endeavor KSA and EY Vantage Advisor supported Loai to launch a new fashion
line for women.
