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Endeavor KSA 2014-15 Impact Report

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33 Impact Report 2014-2015 "I saw an opportunity to take the tradition of Arabic coffee to a global audience. " Founded: 2011 Industry: Food & Beverage Website: www.yatooq.com Selected: 2014 Company snapshot Yatooq, a Saudi Arabian company founded by Lateefa Alwalaan in 2011, makes it easier and faster to brew Arabic coffee, a spicy coffee central to all social gatherings in places like Saudi Arabia, Bahrain, and the UAE. When made traditionally, Arabic coffee takes 30-20 minutes to prepare and requires over ten steps, and numerous ingredients to complete. Yatooq's coffee brewer and Arabic coffee blend reduce brew time (%75) and effort required while consistently producing delicious Arabic coffee. Naif Alqahtani Lateefa Alwaalan Endeavor & Yatooq - Endeavor KSA helped Lateefa to secure SR 2M loan from Saudi Aramco Entrepreneurship Center (Wa'ed). - Endeavor KSA nominated Lateefa for EY 2015 Entrepreneur of the Year award in Saudi Arabia and she won the award. Lateefa was able through Endeavor KSA network to put Yatooq products on the shelves of Tamimi Markets, a popular supermarkets chain in Saudi Arabia.

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