33 Impact Report 2014-2015
"I saw an opportunity to take the
tradition of Arabic coffee to a global
audience. "
Founded: 2011
Industry: Food & Beverage
Website: www.yatooq.com
Selected: 2014
Company snapshot
Yatooq, a Saudi Arabian company founded by Lateefa Alwalaan in 2011, makes it easier and faster
to brew Arabic coffee, a spicy coffee central to all social gatherings in places like Saudi Arabia,
Bahrain, and the UAE. When made traditionally, Arabic coffee takes 30-20 minutes to prepare and
requires over ten steps, and numerous ingredients to complete. Yatooq's coffee brewer and
Arabic coffee blend reduce brew time (%75) and effort required while consistently producing
delicious Arabic coffee.
Naif Alqahtani Lateefa Alwaalan
Endeavor & Yatooq
- Endeavor KSA helped Lateefa to secure SR
2M loan from Saudi Aramco
Entrepreneurship Center (Wa'ed).
- Endeavor KSA nominated Lateefa for EY
2015 Entrepreneur of the Year award in Saudi
Arabia and she won the award.
Lateefa was able through Endeavor KSA network to put Yatooq products on the
shelves of Tamimi Markets, a popular supermarkets chain in Saudi Arabia.
