Endeavor

2016 Endeavor Catalyst Meeting Program

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MONA ATAYA Founder & CEO, Mumzworld Mona Ataya is the Founder and CEO of Mumzworld, the number one mother, baby and child ecommerce site in the MENA region. Mumzworld.com is pioneering the online shopping experience by bringing hundreds of merchants under one roof, enabling buyers to search the widest range of mother, baby and child products and deals anywhere in the MENA region. Prior to founding Mumzworld, Mona was the Co-Founder and Vice President of Marketing at Bayt.com, arguably the most successful online search engine for jobs in the Middle East, where she was responsible for brand building, driving traffic, and the user experience. Before founding Bayt.com, she was at Johnson & Johnson, where she served as Global Skin Care Franchise Manager based in Switzerland and was responsible for the re-launch of Johnson's Suncare and Piz Buin brands. Prior to J&J, she was employed at BBDO Worldwide handling Middle Eastern advertising strategy and execution for the brands of global companies including J&J and Pepsi. Mona started her career at Procter & Gamble's global headquarters where she worked on leading brands including Tide, Era, and Ivory Snow. She has managed leading global brands for more than a decade. Mona is a graduate with a BS in Marketing from Boston University. SPEAKERS 4 2 0 1 6 E N D E AVO R C ATA LY S T I N V E S T O R M E E T I N G = Endeavor Entrepreneur

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