Endeavor

EIN Singapore Booklet

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18 BRODO Fasion & Retail Indonesia COFFEE TOFFEE Food & Beverage Indonesia BUK ALAPAK Consumer Indonesia COTTON INK Consumer Indonesia CYBREED Agriculture Indonesia Brodo is leading the Southeast Asian men's footwear market by bringing innovation through technolo- gy, unique design, and customer experience. Brodo has made it its mission to improve the men's shoe shopping experience, product quality, and selection in the region. Brodo operates a "fast-fashion" model – delivering new designs quickly and in small batches – allowing it to manage inventory with efficiency. Coffee Toffee is well on its way to becoming the largest local coffee chain in Indonesia. The country is one of the world's top producers of coffee, yet does not even reach the top 60 in terms of consump- tion. Coffee Toffee offers high quality local products at almost half the price of competitors, in addition to baked goods, pastas and other foods. Bukalapak is a leading Indonesian online marketplace with more than 700,000 sellers and over 10 mil- lion products. Bukalapak allows individuals and small businesses to sell nationwide through a secure and trusted network. Sellers set their own competitive prices, which results in products being 20-30% cheaper than other websites. Since its launch in 2010, the website sees more than two million visitors per day and handles transactions worth over US$1 million daily. Cotton Ink is aiming to become the leading Indonesian women's retailer through its range of trendy clothing that evokes confidence with its simple yet stylish designs. Cotton Ink's affordable fashion encourages Indonesian women to feel comfortable in a range of pastel, earth-toned, and traditional cotton fabrics. The clothing's relaxed cut provides comfort while still flattering slender frames. Cus- tomers can access and interact with the brand through its ecommerce platform, four retail partners, and its strong social media presence. Cybreed is a game-changing business in the aquaculture industry that develops innovative and da- ta-driven technologies to replace traditional farming methods. Its first product, 'eFishery', is a smart fish feeder that senses water movement to detect the fish's appetite, and releases food as necessary. eFishery reduces farmers' costs by 21%, while increasing the daily yield per farm by 10%. In less than two years since its conceptualization, eFishery has been distributed to over 150 farms.

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