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Endeavor Vision2020

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page 40 Profile Type: ROCKETSHIP Defining Characteristics and Known Examples Famous Examples of Rocketship Entrepreneurs: MARC BENIOFF Salesforce.com JEFF BEZOS Amazon MICHAEL DELL Dell ROBIN LI Baidu • Tend to have the highest revenue at ISP of all profile types (>$7M), with high historical revenue growth (median 45% CAGR) • Successful rocketships tend to be proven tech-centric models; if earlier-stage, entrepreneurs tend to be relatively seasoned and have strong management timing and/or business experience • Common business models include e-commerce, online market places and platforms, hardware and software solutions (often more adaptive "copycats" in a new market than disruptive innovation) • Strong capabilities and leadership attributes are more commonly highlighted for top entrepreneurs • More likely to demonstrate business model innovation, focused on making things more efficient • Clear market and growth potential more commonly highlighted for top performers • Red flags raised about strategy, combined with concerns about market size/growth potential, are commonly associated with poor performers Profile at Selection Defining Characteristics Endeavor Entrepreneurs Square-type reader payments system (Mexico) Direct to consumer online insurance company (Greece) Online food ordering service (Turkey) Comprehensive portfolio of digital goods for emerging marketplace (Philippines) Software supported customer service (Argentina)

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