Issue link: http://endeavor.uberflip.com/i/772917
page 34 Endeavor Typology picked up by Wall Street Journal, Harvard Business Review, Techstars/Brad Feld Diamond Transformer Rocketship Star • Tech-savvy dreamers who start innovative and disruptive tech companies, that create a brand new way of solving problems • Businesses have unpredictable growth trajectory: can become game-changers if they succeed, but can also fail fast • Forward-thinking leaders aiming to re-invent a traditional business and/or industry, through innovation and differentiation, often tech-enabled • Businesses can create significant number of jobs; social impact is often explicit but must be paired with high growth • Big, charismatic personalities who start branded companies, often consumer focused and creative in nature • Businesses typically inspire deep customer loyalty through differentiated design and/or customer experience and brand awareness • Strategic thinkers with managerial background who are relentlessly focused on efficiency and making things cheaper, faster, better; they often tweak a proven model to address a local market gap • Businesses are tech-centric, have clear revenue model and are poised for exponential growth Can this be the next BIG idea, and does the entrepreneur have the technological skills to execute? Is there real, sustainable innovation to turbo-charge job growth and reinvent the business/industry? Can this entrepreneur/company execute flawlessly to sustain growth? Can this be the next big brand and put the founder's country/city on the global map? Next we reclassified all active EEs among our four profile "archetypes"